There’s no such thing as millennials.- Bryan Melmed, vice - TopicsExpress

There’s no such thing as millennials.- Bryan Melmed, vice president of insights services at #Exponential Bryan is suggesting that most marketers fail to effectively target millennials by relying too heavily on stereotypes about this generation as a whole. His bold proclamation at Advertising Week will likely elicit scoffs and outrage from marketers who have made careers out of targeting Generation Y over the past decade. Of course millennials exist — just not in one neat, unified demographic.

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