Think of investing in Brazil. Best do some homework by reading this. Simply put, this is the markets first book for doing business in Brazil. It combines the personal and professional experiences of an American expatriate and a Brazilian native, both successful executives at major multinationals. After twenty years of answering Brazil–related business and legal questions for their colleagues, Joe and Cláudia Low wrote a book that provides the fundamental information foreigners need, from everyday living and relevant culture to business management and tax strategies. The authors use personal experiences and hard data to translate cultural characteristics, management tactics, and law to avoid common pitfalls and achieve business success. THEY DONT SPEAK SPANISH IN BRAZIL is divided into two parts. The first half focuses on the general business environment at the micro and macro levels: market trends, management caveats, personal safety, corruption and bureaucracy, demographics, and more. The key message is Brazil is not a copy-paste market. The authors demonstrate that the country requires a wholly different approach than what business executives use elsewhere in Latin America or other developing economies. amazon/dp/B00C5WX4SQ/ref=nosim/187-6870160-6692053?tag=gtsa-chile-brazil-20&linkCode=sb1&camp=212353&creative=380549
Posted on: Thu, 12 Jun 2014 17:53:41 +0000