This brilliant campaign for Go Outside magazine (by the Talent Sãu Paulo agency) shows in an evocative, conscience-pricking way that we are often trapped by routine and technology. The iPhone image in particular works so well considering the dichotomy of Apples intent to convey its product with the values of freedom and exploration. This elegant series of illustrations demonstrates the power of art in business. By creating virally absorbing pieces, shared long after the campaign has run, the client has gained free added value, awareness and social affinity with an audience who would otherwise not be exposed to the product. What business promotion can you think of that you would like to hang on your wall? Go Outside magazines Facebook page is here: https://facebook/outsidemagazine and is well worth a browse for the wonderful photography. Youll want to leave your armchair ASAP...
Posted on: Sun, 07 Dec 2014 13:17:14 +0000
Trending Topics
Recently Viewed Topics
© 2015