This is a long (45m) but interesting presentation given by Nir Eyal, the author of Hooked: How to Build Habit Forming Products. The process is based on a Trigger, Action, Variable Reward and Investment. https://youtube/watch?v=FDtycnZgCfY Its one of those things that is kind-of obvious when you think about but having it spelled out in the process is a nice way of becoming more aware of it. I agree when he says at the end that some people feel like this is manipulative, which it could be if you are trying to force the habit-forming process. How it should be used (well, how I am about to apply it) is to optimise what you have to make it habit-forming e.g. 1) Make sure you arent trying to get your users to do things in the wrong order. 2) If you have multiple streams of consistent rewards, then simply mixing those up is a really great way of creating the variable reward component. 3) Make sure that the steps that are meant to be easy are easy and those that are meant to require some work affect the future reward and not any other part of the process!
Posted on: Sat, 06 Dec 2014 03:48:15 +0000
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