This is great! And I cant sleep. If youre in or around the industry, this is worth a read. R/GA, worlds leader in ad innovation, promotes the reality that the worlds best agencies consider strategic briefs to be outdated relics. With their level of agency/client synergy, this view is well founded. Unfortunately, agencies have a long evolutionary road to travel before they reach the point where this level of synergy is possible. But I do believe its the dream to chase.
Posted on: Sat, 28 Jun 2014 22:24:04 +0000
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