Tim Feedback : The Offer (theoffer.co/) The only team that brought military industrial equipment :) The Offer is a location based personalized advertisement platform. The idea is to provide the right offers to the right people at the right times. This will result in increased sales due to advertising, and so will generate more revenue (and thus profits) for both the advertisers and the sellers. The consumer also benefits by receiving good deals on purchased items. It’s a Win-Win-Win situation! The more consumers buy, the better offers they get! Observations: This team worked really well together and made it to the performing stage of group dynamics. When a team works that well together, they get stuff done! Half of the team were working until 4am on Saturday morning and were back at it by 9am. My award for the hardest working team goes to The Offer! Their idea is a difficult one, solving the ultimate advertising problem. How to get the right message to the right person in the right place at the right time and how to get served an offer at exactly the moment a consumer is ready to buy. The difficulty with this one is getting a critical mass of users. People are resistant to opting in to advertising unless there is a great incentive. This might work here in Sudan because The Offer team had an amazing social media response to their startup – 528 likes at last count. That kind of social media response really is phenomenal. If you can convert these fans into users then you’re on your way to success street! Opportunities: I still think you need to be very considerate of how you position The Offer. Putting the wrong offers in front of people could kill this idea very quickly and you want to incentivize your users to trust you so much that they wouldn’t dare delete your app. I trust though that you’ve got the AI sorted to handle that? Educating users will also be critical. Your key message to prospects should be something like – download The Offer, get discounts. It would be fantastic to get this startup out of Sudan and go global. I think your market is very supportive here in Sudan and your users will want to be a part of your global success story. Move fast, it will happen. Lets do a strategy session on how you’re going to get more downloads. I also advise you to get the media on board quickly. Call #SWKhartoum sponsor Capital Radio. Tell them about The Offer. Put a media kit together outlining your story, contact details and any multimedia you have. Write a press release. Pitch it to Al Jazeera. I’m pretty sure Al Jazeera was an #SWKhartoum sponsor? Find other media and journalists, bloggers or anybody else influential to pitch The Offer to. If you need help with any of this, just ask me. I like to use my Public Relations degree haha! Challenges: Getting businesses to buy into the scheme before you have a critical mass of users and before you can provide a guaranteed return on investment is going to be the big challenge. You need to be very aggressive at getting advertisers. Pay attention to companies that are advertising on TV, radio and newspapers. Companies that are paying for advertising have money and they are always looking for ways to get better advertising ROI. These are the advertisers you want to target first. Pick up a newspaper or magazine, look at the companies placing ads. Call them. Make sure you have a sales script planned before you call though and always sell the results in advance. For example your opening should be something like, “Hi, would you like to get a better return on investment with your advertising”? Again, let’s do a strategy session together and work on your sales script. Final thoughts: What The Offer app is really trying to do is apperize, personalize and locationize the old fashioned paper discount booklet (the premise is you buy a booklet for $50 and it has a $500 worth of discounts from a bunch of businesses – users pay for the discounts, businesses pay to get listed in the booklet) The Offer idea is totally viable and many many people have tried this idea but nobody, as far as I’m aware, has really gotten it right yet. Whoever does get the tech right and gets that critical mass of users, will become filthy rich. The difference between success and failure is going to be determined by how hard you’re team is willing to hustle! Team Members : Hassan Rashid (Developer) , Ali Faisal (Developer) Mawada Saud (Business) Amr Khalid (Business) Esam Alshaikh (Developer) https://facebook/daoffer Youtube : youtube/watch?v=VDRGZkinrUs&feature=youtu.be timgardner.info/swkhartoum-team-feedback/
Posted on: Wed, 19 Nov 2014 09:24:34 +0000
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