[Tips]Simple Steps to Pre-Launch - TopicsExpress

[Tips]Simple Steps to Pre-Launch Marketing venturebeat/2013/06/05/the-ultimate-guide-to-startup-pre-launch-marketing-in-5-simple-steps/ ■Pull a stunt The aim here is to make sure what you do is newsworthy. Holding a contest or some kind of promotion does not qualify. The best stunts have elements of surprise, humor, and intrigue. ■Get the timing right Timing is huge. Start too late, and your product launch will flop. Start too early, and the buzz will turn into a fizzle by the time you go to market. ■Capture the audience This step is more important than any of the others. Stay away from the hard sell — it rarely works in this day and age. Keep things short but not ambiguous. ■Be press friendly The key is to think like the journalist. If you weren’t the one developing the product, what would you want to know if you planned on writing an article about it? The easier it is to write about you, the more coverage you’ll get in return. -Oswin