To move forward in ‘mobile optimization’ means coming to grips with the reality that every experience we offer through digital channels—every web page, shopping cart and piece of rich content—must work well on any device in any location. The customer understands that concessions need to be made for the smaller screen, touchscreen input and slower speed, but they won’t accept unnecessary hassle or delay. Apps are a part of today’s approach to mobile, but they are not a broad answer to this challenge, as use of the mobile web increases daily.
Posted on: Tue, 13 Aug 2013 03:52:22 +0000
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