Today, every business increasingly relies upon being able to succeed online to succeed – or even to survive – competitively. This is true whether or not a company ever sells a thing online. Why? Because of the growth of “the mobile, social cloud” – the combination of mobile online access to cloud- based resources and the explosion of social networking. The combination of these factors has two primary effects on every business. · Everyone – whether colleague, competitor, customer, partner, prospect or pundit – is now an influencer of purchase decisions and how solutions and vendors are perceived. · The time a company has to respond to almost any event, positive or negative, has effectively been reduced from days to hours or minutes. What this means is that every business needs to invest at least some resources into a specific goal: becoming a more “social” enterprise. Norman Roth
Posted on: Sat, 03 Aug 2013 23:43:15 +0000
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