Todays Brand Equity edition of Economic Times carries an - TopicsExpress

Todays Brand Equity edition of Economic Times carries an interesting articles on how PediaSure - a health food drink for kids, has taken the leadership position away from Junior Horlicks in the metros. Dr. Ashita A. Sharma shares her analyses on what has worked well in PediaSures marketing strategy and some of the challenges ahead. Read the full article: economictimes.indiatimes/features/brand-equity/pediasure-bets-on-young-smart-moms-to-take-on-the-big-boys/articleshow/38022192.cms

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