Twinkies are set to make their return on July 15, and for those of you genuinely concerned about the “quality” of your beloved snack cake, you may be unhappy to learn that some select shipments will be frozen in order to prolong their freshness. Apparently, despite their mythical “indestructibility,” Twinkies do have a shelf life. A Hostess spokeswoman said that a few of the company’s retail customers have requested the treats be frozen prior to shipping, claiming it will allow companies to “date the product for freshness,” while offering “flexibility in filling their shelves.” Of course, Hostess maintains that freezing the pastries will have “no impact on the quality or taste.”
Posted on: Tue, 09 Jul 2013 12:28:22 +0000
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