=== Twitter Advertising Best Practices === 1) Test your content organically first Twitter rewards advertisers who create compelling content by lowering their cost per engagement (CPE) based on the click through rate of the Tweet. This means, the more people click on your tweet, the cheaper it is! What better way to see if your content is click-worthy than to test it out on your audience first. If your tweet is receiving a lot of retweets, favourites, or replies, that may be a sign that you should put money towards it to increase engagement and awareness. 2) Understand Tweet differences, based on objectives The way you structure your Tweets will be based on what you are trying to achieve with Twitter Ads. If you’re looking for a direct response or conversions, don’t use hashtags. When advertising on Twitter, you get charged when people click on any part of your Tweet. By keeping your tweets clean with just one link to a landing page, you’ll be more cost effective and be better set to achieve your target customer acquisition cost. However, if your objective is to increase brand awareness (and you have the budget), using hashtags is a great way to engage more users and start a conversation around your brand. 3) Refresh your Tweets Twitter ads need to be refreshed every 2-3 days. This is because Twitter will actually shut down your ads after a set period of time to try and prevent content from going stale. To combat this, all you need to do is recreate an exact copy of your ad and pause the old one regularly. 4) Don’t “Automatically promote” While it may seem like a great way to save time, automatically promoting your Tweets is not nearly as effective as measuring which tweets resonate with your audience and then promoting those. This is also a really easy way to burn money, because you may promote ads with really low engagement rates— which as previously mentioned, drives up your cost per engagement. (HOOTSUITE)
Posted on: Mon, 26 May 2014 10:16:45 +0000
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