Two weeks after the government launched the second phase of its - TopicsExpress

Two weeks after the government launched the second phase of its Bharat Nirman ad campaign to project the UPA’s achievements of the past nine years and build momentum for the Congress, the Ministry of Information and Broadcasting (I&B) has claimed the “narrative of empowerment” is defeating the “narrative of despondency.” But independent observers are questioning the purpose, timing and impact of the campaign. I&B Minister Manish Tewari told The Hindu that the response to this phase, which has cost approximately Rs. 30 crore, has been “very good.” “It is a multi-genre campaign and all platforms — print, TV, digital, radio — are being used effectively.” The government ads emphasise its flagship schemes, and achievements in “political stability, social cohesion, internal security, economic development, and international relations.”

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