UNILEVER DROPS LAWSUIT AGAINST VEGAN JUST MAYO Hellmanns - TopicsExpress



          

UNILEVER DROPS LAWSUIT AGAINST VEGAN JUST MAYO Hellmanns mayonnaise maker Unilever has withdrawn its lawsuit against the maker of Just Mayo. Unilever filed suit against Hampton Creek earlier this year claiming the name of the small California companys product amounted to false advertising. The consumer-products giant had said that Just Mayo has no eggs and therefore doesnt meet the definition of mayonnaise. It argued that the word mayo implies that the product is mayonnaise, and that Hampton Creek was stealing market share from Hellmanns. Just Mayos label states that it doesnt contain eggs. The label features a white egg with a plant growing in front, which is the companys way of showing that they use plants instead of chicken eggs. The lawsuit has been a boon to Hampton Creek, boosting sales of Just Mayo and giving the company the opportunity to tell our story to millions of people. (mobile.philly) mobile.philly/business/?wss=/philly/business&id=286293841 prijatelji-zivotinja.hr/archive.php?id=4239#v4239
Posted on: Sat, 20 Dec 2014 10:07:21 +0000

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