Ubrand aims to provide solutions to bring brands and consumers closer to each other. These solutions can be as simple as tap what you like game. We tried to apply gamification to increase interaction between user and brands while they are at the billing counter which was loved by some of brand stores and even multi-branded stores. They are ready to try this new concept in their stores over the span of last two days. We also let people play this game in shopping malls and branded stores located in malls and all of them simply loved the game. The most interesting thing is, in no more than 30 secs per customer, Ubrand collects 96000 opinions of costumers about different products in just one month of use, assuming it is installed in just 10 stores and only 20 customers per day. Finally, Applied gamification for creating engagement between retail stores and customers. A very simple game but a very powerful data collected without the consumers even realizing about it.
Posted on: Thu, 27 Nov 2014 23:22:16 +0000
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