Valbray and Leica: clicking with Chronopassion And now for a very limited edition, bringing together amazing synergies from two different worlds. Nobody had ever come up with the idea before – and yet it’s so obvious. What’s more, Chronopassion will be the only watch retailer in the world to carry it. The project between Valbray and Leica has not yet been fully completed, but already it bears all the key hallmarks of our star choices. It’s unexpected, refreshing and fun – the right idea, at the right time, with the right people. The rule of three The right idea? That of bringing together two firms, each with a strong personality of its own. On the one hand, Leica – the iconic brand for all those who love beautiful photos. And with it, Valbray – an emerging independent watchmaking brand that produces timepieces with a difference – fitted with a shutter. The right time? The centenary of Leica. In 2014, the German brand is celebrating this landmark anniversary. It’s the right time for Valbray, too; the company has now firmly established its position and pace in the world of independent watchmaking so beloved of Chronopassion. The right people? The representatives of Leica, who were bold enough to entrust Valbray with a major project to mark a key date in the firm’s history. Over at Valbray, the right people are Come de Valbray and Olga Corsini, the brand’s founders; together, they’ve developed a timepiece dedicated to Leica. And making a further connection, there’s a specialist watchmaking PR firm: Delos Communications, who put the duo in touch with Chronopassion. The latter is lending its support to the project and will be the only retailer in the world, along with Leica boutiques, to offer its clients the chance to own one of ten very special watches. A chronograph for photographers The result of all this is the EL1 Chrono. The watch embodies Valbray’s characteristics, features a diaphragm similar to that of Leica cameras, and is worn on a strap made from the same leather as that of the German firm’s cases. The seconds hand recalls the design of the film speed button. The red colour on the dial and the font used are also reminiscent of the Leica camera style. Each watch is numbered, and there will be two versions – black and grey. The timepieces are due out before the summer, with five in each colour. Does that click with you?
Posted on: Mon, 15 Sep 2014 16:12:42 +0000
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