Video: Men are buying women’s beauty products all the time without knowing August the 19th, 2014. By Gaz Jeffries Source: Pinknews.co.uk Men are buying identical beauty products to the women’s brands all the time, without knowing. A video, produced by Australian consumer show The Checkout, explores the use of a gender divide in supermarkets, to sell men more ‘manly’ versions of women’s cosmetics. Companies use a number of effects – including angular designs, darker colours and more precise measurements – to repackage women’s products and market them to men. Women’s products, meanwhile, are usually smaller, lighter and with flowery designs. Sales of Dove soap gained over $150 million dollars in sales when it was marketed ‘for men’, with a battleship grey background and imposing angular design. Watch the clip above. youtu.be/3JDmb_f3E2c
Posted on: Wed, 20 Aug 2014 07:25:08 +0000
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