Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by supplementing their TV campaigns with targeted video ads across multiple screens. In fact, a recent study by Forrester Research found that 68% of advertisers believe agencies will begin planning video holistically across all video options within the next three years. Similarly, 82% of agencies rank the ability to target ads as the most important capability of video buying in the future. Watch this brief video to learn how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they consume video and then join us for a free, live and interactive webcast on Thursday, September 4, 2014 at 2PM ET with our panel of experts including: Jim Nail Principal Analyst Forrester Research David Hallerman Principal Analyst eMarketer Tracy Lewis Sr. Director, Sales Strategy & Development Comcast Spotlight
Posted on: Mon, 18 Aug 2014 18:52:36 +0000