Vocativs particular genius is that it is the right startup at the - TopicsExpress

Vocativs particular genius is that it is the right startup at the right time to leverage deep-data analysis for journalism. As mentioned earlier, this isnt the first organizations to use data-mining or firehose data analysis as a journalism tool. Blottr is a YouTube-partnered British organization that uses verified crowdsourced multimedia content and licenses them to organizations such as the New York Times and Fox News; their syndication model relies on data-mined content from the Internet. Dataminr is a “real-time information discovery” platform that, much like Vocativ, has been hiring aggressively within New Yorks journalism community. But while Vocativ searches social media to find leads to transform into journalism, Dataminr data-mines social media to compile specialized corporate intelligence. The organization, which raised $30 million in June, searches and parses Twitters firehose for financial interests willing to pay stiff access fees. Its an entirely different brand of journalism there, based on the idea of real-time intelligence for traders and analysts. Another company, Selerity, offers media products to high-frequency traders and others looking for information to integrate into their algorithms. But Seleritys interest is in providing deep web-based proprietary financial data, not general-interest news.