WBS LAB announced as a TripConnect PREMIUMlaunch partner WBS LAB - TopicsExpress

WBS LAB announced as a TripConnect PREMIUMlaunch partner WBS LAB has been announced as TripConnect Premium partner forTripAdvisor’s new platform. TripConnect will be a powerful new way for hotels and B&Bs to generate incremental bookings by participating in Hotel Price Comparison and self-managing their online advertising campaigns using TripConnect’s unique bid management platform. Certified booking engines will provide the accommodation’s real time availability and online booking capability to make this possible. With the upcoming launch of TripConnect, accommodation clients will be able to bid for TripAdvisor meta search traffic, participate in automated review collection and track return on investment for their campaigns. “TripConnectcertification opens up new opportunities for our Internet booking engine partners,” said Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions. “When the platform launches in Novenber 2013, accommodation owners of all sizes can benefit from TripAdvisor’s Hotel Price Comparison via certified Internet booking engines.TripConnectwill be a new, very efficient way for hoteliers to generate incremental business via their Internet booking engine.”

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