WHAT IS AUGMENTED REALITY “A live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It differs from Virtual Reality in that AR is only an alteration of part of the real world whereas Virtual Reality, alters it entirety. . Here for example , if we incorporated AR within its brochure.It is by no means perfect but with over 50% of all buyers now coming from outside , who may never get to go to a developers Showhouse, it is a smart move. Suddenly your client wherever they may be in the world can get a feel for the development and from the comfort of their own home. A large shift in buyer psychology and one that I predict will only grow in coming months and years. . Augmented Reality for Real Estate is perhaps one of the most exciting developments in property marketing that could have knock on ramifications for a whole host of companies. It is said to be the death of the QR code and the saviour of print advertising giving advertisers new scope to make the advertising both justifiable and interesting. It is not easy to describe what Augmented Reality is about and so perhaps it is easier to show what it can do..
Posted on: Sat, 27 Sep 2014 07:42:58 +0000
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