WHOPPERS INCOMING IN THE BELLY OF THE IMPERIALIST RUNNING DOG BEAST! ON VISITING BURGER KING IN CAPE TOWN It was with great ideological trepidation and that cowardly anxiety that comes with the knowledge that I am about to commit a counter-revolutionary act that I, in a moment of false consciousness, succumbed to the petty bourgeois consumerist wishes of my sons to visit that bastion of multinational neo-liberal imperialism, that class enemy corporately personified - BURGER KING! As I entered the belly of the beast, I rapidly analyzed the balance of class forces congesting in the customer que to detect signs of commodity fetishism, and studied the faces of the proletarian workers behind the counter to identify telltale signs of their alienation from the products of their labour, but alas, I saw only friendly proletarian painted smiles on the faces of the toiling class and, impatient consumer demand etched on the salivating bourgeois self-indulgent faces of consumers. Oh the false consciousness! As I gave my order for two Whoppers to the counter wage-slave I was struck by the materiality of several contradictions reified in antithetical balance in the very physical being of this class enemy establishment. This dialectical reality soothed my revolutionary guilt about the possible counter-revolutionary implications of the step I was about to take. Despite having the anachronistic feudal monarchist reference of KING in its brand-name, this brand-name was emblazoned like a revolutionary banner in RED - the colour of the flag of the international proletarian movement! Behind the counter there was no telltale signs of the soulless Taylorist division of labour of conveyor belt alienation in which wage-slaves toil in factorial dungeons and every proletarian played their synchronized part without idle class enemies such as managers or supervisors idling authoritatively over their shoulders. And, lo and behold! - the products of their labour were all identical in form and content without any discriminating distinctions between those served to various class forces in the que ranging from petit bourgeois, outright flamboyant bourgeois, class suicide candidates, industrial proletarians and labour aristocrats. But, as is always the case with class enemy bastions, there was a very evident visual contradiction between how what was on the advertisement above the counter, differed in aesthetical appeal from what was served. I received my sons two Whoppers and left the belly of the Burger King imperialist running dog beast ideologically satisfied. What also assuaged my Marxist revolutionary conscience was the reality that I could console myself with the reality that we still lived in the the first stage of our two stage transition to socialism - the bourgeois democratic one - and that the very act of entering the belly of the imperialist beast was indeed an act of political education. As Comrade Lenin once said - SOMETIMES IT IS BETTER TO ENTER THE CITADEL WAVING A WHITE FLAG THAN STANDING OUTSIDE IN THE COLD WAVING A RED FLAG!
Posted on: Sat, 22 Mar 2014 09:55:55 +0000
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