We live in a digital world where every business has a web - TopicsExpress

We live in a digital world where every business has a web presence; 50 years ago trolling might have been useful since it was hard to check the veracity. In the digital world we live in today, any such story results in a hit to the website of the company being trolled. It gives the trolled an additional opportunity to convert the skeptic into a follower. In the world where eye-balls are all that matter, any publicity is good publicity. Trolls are also part of the publicity. The problem is not when people talk bad of you, but when people stop talking about you. therodinhoods/forum/topics/trolling-who-benefits

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