We need to categorically reject the myth that television depicts reality as it exists. The spokesmen for the popular media often argue that they are just showing a mirror to society. Not at all. Television is, in fact, a perpetual guide and mentor for the audience. It gives legitimacy to certain ideas and informs the viewers as to what forms of behaviour, dress, and manners are currently in style. It provides them with a framework of conduct, determines their value structure, and gives them role models to emulate. Television deeply influences the viewers’ sense of right and wrong, and sets for them the criteria for success and failure. It even affects the pattern of their conversations and fantasies. Dr Ahmed Afzaal
Posted on: Mon, 10 Jun 2013 16:43:12 +0000