We pulled this from an article in Theguardian What are your thoughts? Humans are susceptible to gimmicks because we live in a world with so much information we’re happy to defer responsibility to others who might understand things better. Many of our consumer decisions, he adds, are made in ignorance and supposition, which is rarely challenged or informed. “People assume that the world is carefully regulated and that there are benign institutions guarding them from making any kind of errors. A lot of marketing drip-feeds that idea, surreptitiously. So if people see somebody with apparently the right credentials, they think they’re listening to a respectable medic and trust their advice.”
Posted on: Thu, 11 Dec 2014 15:17:26 +0000