Weak Points and Strong / Illusion versus Reality Here Sun Tzu helps us spot the best opportunities for attack, how to spot weaknesses in your opponent and position yourself in the most advantageous way. In business terms, I interperate his advice as follows: Take the initiative rather than play catch up – you may waste more resources playing catch up than in taking entrepreneurial risks.Be aware of your Competition’s weakpoints, expose them and hasten to do better in these areas quickly.Be aware of markets or territories where your Competitor has no presence and exploit these gaps.Be aware of Competitive advantage. Maximise your resources where you possess natural barriers to entry.Be a Moving target and make it hard for your Competitors to guess your next move.Never overextend yourself and focus on your Core Competencies. If you have weak organisational flaws, consolidate your resources in strengthening a few critical areas not all of them at once.Timing is everything- make sure you research the accurate moment with which to activate your plans. My favourite Line: “Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.”
Posted on: Sun, 16 Mar 2014 20:57:23 +0000
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