Wear Clean Underwear: Business Wisdom from Mom (Hardcover) by Rhonda Abrams Market price : RM 69.90 1HT special offer : RM30 ( 1 copy only ) Eat your vegetables. Share. Say youre sorry. We all remember familiar sayings and lessons from our mothers. Now Rhonda Abrams, one of the nations most respected business writers and consultants, shows how these lessons--and the values they represent--serve as the foundation for building and running great companies. In a time of cynicism about business and public life, Abrams offers examples of companies that excel by embracing Moms timeless values. They know the bottom line is just that--the bottom. The key to greatness is building a business on a foundation of core values and running it in ways that would make Mom proud. In Wear Clean Underwear: Business Wisdom from Mom, Abrams interprets Moms lessons for todays business climate. Based on in-depth research and in-person interviews, she builds each chapter around a saying weve all heard from Mom: If all your friends jumped off a bridge, would you jump, too? Southwest Airlines bucked the trend of keeping wages and benefits low while competing on the basis of price--and became one of the ten most-admired companies in the country and one of the few consistently profitable airlines. Dont judge a book by its cover. A severely dyslexic man realized hed never get a good job, so he opened his own business, which was built on mutual trust and communication with his employ-ees--a company called Kinkos, now with over nine hundred locations nationwide. How do you know you dont like it, when youve never tried it? 3M became the most innovative company in America by encouraging all its employees to experiment--for instance, the rocket scientist who helped develop a billion-dollar product by designing a Barbie dress. Sprinkled throughout are sidebars that focus on famous figures and business leaders such as Scott Adams and Ben and Jerry, who share what they learned from their moms. Wear Clean Underwear: Business Wisdom from Mom offers a refreshing and lively combination of serious insights, solid advice, and heartwarming stories. If you have a business, a Mom, or a life, youll find Wear Clean Underwear indispensable. Amazon Review Columnist and consultant Rhonda Abrams believes todays most successful businesses are shifting from a patriarchal style of leadership to one in which characteristics such as growth, development, maturity, and nurturing--all traits traditionally associated more often with mothers than fathers--have moved to the forefront. Wear Clean Underwear: Using Moms Fundamental Lessons to Run an Extraordinary Business is her light-hearted but utterly serious examination of this continuing trend, matching familiar motherly maxims like How do you know you wont like it, if youve never tried it? and Dont get too big for your britches with actual managerial practices at companies such as Nordstrom, Kinkos, and 3M. Moms everywhere have developed an almost universal language to achieve their goals and instill common values, she writes. Virtually everyones mother at one time or another told them to Clean your plate, children are starving in China or whatever country happened to be in the news. Think about all the lessons in that one little line: dont waste your resources, understand that you are more fortunate than others, empathize with those who have less. In this clever volume, Abrams shows how such wisdom can be both relevant and useful in todays business environment.
Posted on: Fri, 26 Dec 2014 10:20:34 +0000
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