West out as top marketing executive at Mondelez Mondelez International’s longtime chief marketing executive is leaving the snack-maker after 28 years with the company. Mary Beth West, executive vice president and chief category and marketing officer, will leave “after a transition to pursue other interests,” Deerfield-based Mondelez said in a statement. Her position will not be filled, spokesman Mike Mitchell said. Mondelez also announced the creation of a new position, Chief Growth Officer, that will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality –- several of which had formerly fallen under West. Mark Clouse, 46, an 18-year veteran with the company who most recently served as president of its North American business, was named to the new role. “The creation of the Chief Growth Officer role ensures that growth remains at the forefront of our company strategy,” said Chairman and CEO Irene Rosenfeld. “It will bring the same focus and discipline to driving sustained, profitable growth that we have brought to improving our cost structure and expanding margins.” West, who joined General Foods in 1986 as associate product manager for Maxwell House, has held a number of roles over the years as General Foods merged with Kraft and [...] ilinnews/west-out-as-top-marketing-executive-at-mondelez/
Posted on: Thu, 31 Jul 2014 19:30:19 +0000
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