What 80% of Employers do Before Inviting you for an Interview. This would be greatly beneficial to the graduates and job seekers out there... Interviewing job candidates is very expensive for an employer to do (second only to the cost of hiring the wrong candidate)! Consequently, employers use Google searches to try to avoid those expensive mistakes. The resume-submission-to-interview invitation process typically runs through these four steps: Step 1. Resumes are received and screened into two groups (possibles and no). Step 2. Someone opens up a browser, and begins Googling the possibles which are then screened into three groups (more likely and less likely and no) based on what is discovered - or NOT discovered. Step 3. The more likelys are compared. Phone interviews (a.k.a. phone screens) may be conducted. Step 4. Invitations to interview are extended, and the real dance begins. When nothing, or nothing good, is found about you, you end up in the less likely or no piles in step 2. What Should Job Seekers Do in Response? The good news is that job seekers can influence what is found in this process. In addition, your participation will not only help you survive the Googling, it will also increase your market value and the size of your networks. 1. Google yourself! DO NOT be happy if they find nothing about you on Google! That means either of two things to most employers -- you dont know how the world works today (so you are out-of-date) or you are hiding something. Neither of those two impressions will help you in your job search. Then, practice Defensive Googling for the rest of your job search (and career). 2. Google anyone well-known and well respected in your field. What does Google show on the first page of search results? Assuming it doesnt show things like TIME magazine cover stories, a feature in The New York Times, a 60 MINUTES segment, and other similar high profile media mentions, carefully look at what you find. I bet you could also get visibility in most, if not all, of those venues! ALL of those pages are available for everyone at no cost. The LinkedIn and other social media pages are easy to set up and very popular with Google. The best part is that all of these pages describe me in my own words, because I wrote them! And because they are public for the world, including my colleagues and friends, to see, the assumption is that theyre probably true, at least for the most part. 3. Get busy working on your public image. Its not just for movie and TV stars and musicians any more. Were all famous, at least a little, and the sooner you get started managing your public persona, the better off you will be. If you prefer, think of it as personal branding. The greater your positive online visibility, the better your online reputation, and the greater the likelihood that you will have a response to your resume the next time you submit it to an appropriate opportunity. These are very simple steps that don’t cost you much but take you very far! As you gear up for the careers fair, make sure, especially online, that you are POSITIVELY visible!
Posted on: Tue, 11 Mar 2014 05:02:16 +0000
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