What A Twitter-SoundCloud Merger Means For Producers and DJs Posted by Dan White on May 19, 2014 50 responses The tech-blog world is blowing up with reports that social-media giant Twitter is in talks to acquire SoundCloud. We’re not sure how founded the rumor actually is, but such an acquisition could have serious implications (positive and negative) for producers and DJs around the world. We take a closer look at how Twitter might affect day-to-day SoundCloud users in this article—come speculate with us. CUT FROM THE SAME CLOTH twitterfeed-soundcloudfeed The rumors around the internet are all brief and free of details—but most sites are focusing on the implication of the deal for Twitter. 250 million active users on SoundCloud (recently valued at $800 million) suddenly becoming a part of the Twitterverse seems to many tech commentators like a user play, similar to Facebook’s recent WhatsApp purchase. Twitter and SoundCloud make for a pretty reasonable team, since they’re already very similar companies in many respects: Twitter is well known as a micro-blogging platform that took short, public communication out of Livejournal, Blogger, and others and into a format designed for brevity and immediacy. Anyone could very rapidly publish content on Twitter and potentially get read by any number of people around the world. SoundCloud has created an active community of 250 million users that thrive on fresh musical, track-based content from artists. It similarly emerged from the very blog-heavy music curation world prevalent in the late 2000s (remember bloghouse?), and made track sharing something that artists could rapidly engage in. As with Twitter, any artist could very rapidly publish a track and get heard by any number of people around the world. SO WHAT HAPPENS WHEN THEY MERGE? We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter. — Twitter Music (@TwitterMusic) March 21, 2014 The deal is still under discussion, but it’s never too early to speculate on what might change. We won’t focus too much on Twitter—since we’re pretty sure more DJTT users use SoundCloud more regularly than Twitter. Here’s four ways that we imagine users might see a difference when/if #twoundcloud makes its debut:
Posted on: Sat, 23 Aug 2014 13:02:37 +0000