What do you think of Dominos pizza? In 2009, Dominos suffered a tough year, and its stock took a beating. By the end of 2011, though, it had made a comeback to the tune of 233 percent! It did not happen overnight. Behind the scenes, it was obvious that rebranding was needed to come out of such a slump. After Dominos 50th business anniversary in 2010, the company decided to give their pizza a new recipe from the crust up. Thoroughgoing changes were made to the dough, sauce, and cheese. Furthermore, Dominos went public and admitted their former shortcomings and how they had hurt their pizzas reputation. Everything up to that point had been slightly risky. There were questions about whether or not people would like the new pizza. But Dominos fortunes have indeed turned around 180 degrees from a few years ago. All the more impressive is that this success has taken root even during hard economic times. Sometimes, change really can be the right move.
Posted on: Thu, 29 May 2014 20:48:30 +0000
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