What is APCO? No its got nothing to do with AAP ko Salaam! APCO is - TopicsExpress

What is APCO? No its got nothing to do with AAP ko Salaam! APCO is an image makeover/PR company, which works with Governments, Politicians and Industry bodies. Some of the clients from the 50 odd are, Nigerian dictator Sani Abacha and President-for-life of Kazakhstan Nursultan Abishuly Nazarbayev. But what are they doing here? This Washington-based firm, Apco Worldwide, was hired by Modi sometime in August 2007, in the run-up to an important Assembly election, to improve his image before the world community. Among its recent clients are Mikhail Khodorkovsky, a former Communist youth leader-turned-Russian billionaire with mafia links. On the face of it Apco Worldwides brief is to build and sell Brand Gujarat to the international community. APCO, through its 32 offices across the globe, has been promoting Gujarat as a great investment destination. APCO has also been managing Modi’s own behaviour and projection, for which the cost has been over $25,000 per month since 2007.

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