What is The Icon Rule? Today and in the future, customers are - TopicsExpress

What is The Icon Rule? Today and in the future, customers are moving to mobile, consuming content and making purchases on smart devices. Real estate on these small screens is scarce, however, so it is important to consider how your business name and logo will appear. As well, while your business may never develop or use a mobile app, consumers have been conditioned to recognizing brands by their square app icons. Your name and logo should comfortably and recognizably fit into this format.

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