What is so different about the InfoQuest survey method? John Coldwell explains the five key areas that make InfoQuest stand out from the norm: 1. InfoQuest specialises in B2B customer satisfaction surveys. That’s it. With InfoQuest’s specialised experience, you can guarantee added value at the table straight away. 2. InfoQuest’s unusual method of collecting data is a key part of its success. With an average response rate from hard-to-reach clients of over 70% since 1989 compared to 5%-15% for online surveys, you can’t argue with the facts. 3. There is a current trend called the “Net Promoter Score” which asks only one question; InfoQuest surveys can pose up to 60 questions without the response rate being affected – why would you choose anything else? 4. InfoQuest employees are, generally, not from a research background. I am from an industrial operations background and because we do not belong to any of the research associations associated with this profession, we are not bound by their code(s) of conduct and can (and do) attribute all responses telling our clients who said what. 5. At the end of each project, we run a full-day workshop with the client’s senior team to deliver the results in the form of a prioritised action plan, taken from four perspectives: the top-level, strategic view; customer by customer on a one-to-one basis; corrective actions where systems, disciplines, procedures and people issues are addressed; and finally, positive perspectives from the clients. For more, visit - infoquestcrm.co.uk
Posted on: Thu, 25 Jul 2013 09:36:54 +0000
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