What is the marketing philosophy behind the prevalence of the type of synthetic vitamins available in the supermarket and mall vitamin stores? Simple: profit above all else. Once the public is shown that vitamin supplementation is necessary, the rest is marketing. Marketing is the art of persuading by suspending logic and twisting data into junk science. Example: what’s the actual difference in composition between Wheaties and Total, two cereals put out by the same company? Total is advertised as being much more nutrient-rich than “ordinary” Wheaties. Look at the labels. What justifies the extra $1.30 for a box of Total? Answer: 1.5¢ worth of synthetic vitamins sprayed over the Wheaties. That’s it! That’s what “vitamin enriched” always means. The other trick word is “fortified.” Generally that means that the food itself is devoid of nutrients or enzymes, so they tried to pump it up a little with some “vitamins.” Cheap synthetic vitamin sprays are all that is required for the manufacturer to use labels like “enriched” and “fortified.” These words are red flags – if a food needs to be fortified or enriched, you can bet it was already dead.
Posted on: Mon, 23 Sep 2013 21:21:47 +0000
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