★What to do when the boss says, go get a social selling trainer★ Suddenly youre confronted with questions: How much should social selling training cost? What should the trainer selection criteria be? How much should training cost? How do I find candidates? And they just dont stop! What essential skills should the trainer teach? How can I make sure this training is worth the money? In a world of instant experts picking the wrong trainer can be a disaster. Heres where to start ... First, lets deal with *selection criteria.* It’s essential for you or your sales team to DO—not just learn—social selling tactics. Therefore, make sure the training you invest in: ♦ teaches a practical, repeatable system based in traditional copywriting skills, ♦ helps sellers take “first steps” to apply the system, ♦ promises outcomes like more *appointments & response*, in less time. ★ One of the most common reasons social selling and/or LinkedIn training fails is lack of focus on how to get response. ★ Make sure your training provides more than how-to lessons on managing LinkedIn’s privacy settings and controls. The more you stick with the above criteria the more you’ll be able to measure the performance of your training investment. Place these criteria in a short, focused request for proposal (RFP) email. Ok, thats step 1. For additional answers (2-5) see the below article AND get a FREE Cheat Sheet to pick your social selling trainer without the headaches. Best of all the PDF Cheat Sheet is available without giving me your email address :)
Posted on: Thu, 31 Jul 2014 09:35:34 +0000
Trending Topics
Recently Viewed Topics
© 2015