When Andrew Thomas launched his crowdfunding campaign for Skybell, a Wi-Fi-enabled video doorbell, he set out to raise $100,000. Thirty-five days later, he surpassed his goal and raised $585,000. WayFounder CEO Damon D’Amore sits down with Andrew to learn how he made the most out of his crowdfunding campaign. Between creating a compelling video, generating market validation, and managing post-campaign logistics, there are a lot of steps to consider. What’s more, there are some unexpected side benefits to crowdfunding! Devices like Skybell are looking to be the future of home automation. What would you like to see automated in YOUR home? Let us know in the comments below! Watch more small business owners who are using new rules to succeed. Click here to see more episodes of New Rules for Business: po.st/qAL1g4 Get ideas for YOUR business by visiting American Express OPEN Forum: po.st/xGTYEA
Posted on: Mon, 03 Nov 2014 18:26:47 +0000
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