When a main sponsor steps down to do some good Director Gigi - TopicsExpress



          

When a main sponsor steps down to do some good Director Gigi Piola was there to capture the key moments of the “Dacia Sponsor Day”, an activation designed by Publicis Italia for automobile client Dacia, main sponsor of the Udinese soccer team. For three days during the championship matches, Dacia stepped down from featuring on the t - shirts of the Udinese football team in favour of the names the “Dacia Sponsor Day” winners: young entrepreneurs chosen for their best case histories in starting their own business. For Michael Nino the painter and his fellow winners, thanks to Dacia, it was a once in a life time opportunity to advertise their trade achieving maximum visibility and thus be known to a vast number of potential customers.
Posted on: Tue, 05 Nov 2013 11:55:42 +0000

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