When my CEO or any member of the BBVA Steering Committee asks me what I’m paid for, I used to say, to break comfort zones. For some CSR practitioners, our job purpose has changed dramatically over the last years. I don’t mean that reporting or community investment programs are not important. I say that we must be the catalyst to provoke the review and the transformation of the way we do business. --Antoni Ballabriga, global head of corporate responsibility at Banco Bilbao Vizcaya Argentaria (BBVA) mitsmr/NZb9ij
Posted on: Tue, 08 Apr 2014 01:53:24 +0000
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