Whether you want to open your own boutique hotel, a small bed and breakfast, or an innovative budget hotel concept, there is one thing they all must have in common to succeed. They must be remarkable. What does this mean? Remarkable simply means, worth making a remark about. And in the day and age of online guest reviews and social media it’s what the success of a hotel completely revolves around. A stay at your property needs to be such an original and touching experience that your guests will share videos, pictures, comments and reviews on their FaceBook, Google+, Instagram, YouTube, Twitter, TripAdvisor, Yelp, etc accounts. There are so many new hotels opened each year, and most are jsut mediocre. Greylike ideas that will fade away with the masses. Your concept needs to be so special that you catch your guests of guard and inspire them. Give them some magic and turn your guests into online brand ambassadors. In essence you could call this guest sourcing marketing and promotion :-). But behold, it needs to be special to your guests, many of which are experienced travelers which will not be easily impressed. So look beyond your own enthusiasm, be critical of your ideas and set the BAR high. The most important part of the hospitality industry (yes the name gives it away already) is the hospitality factor, aka service. Service is paramount above style and anything else. You can have the most beautiful hotel with the most amazing features, but without good guest service you will fail guaranteed. Many hoteliers make the mistake focusing too much on interior design etc and not enough on providing good service to their guests. People expect personalized, friendly and sociable service. Otherwise they would go to the big brand 1000 room hotel. Next step in your concept, is problem solving. You need to solve a problem that exists in the current market place. Either provide a service other hotels are not providing. Or become more cost efficient than other existing concepts. To get the investment and financing together, it will help if you can demonstrate that your hotel is more than just a dream, but a viable business concept that plays into the shortcomings of the current status quo. So innovate! We have put together a list of our most original clients when it comes to innovative hotel concepts that are truly remarkable:
Posted on: Thu, 20 Jun 2013 20:59:22 +0000
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