While engagement and conversion are two completely separate - TopicsExpress

While engagement and conversion are two completely separate entities, there’s no doubt one informs the other. And with the advent of mobile marketing and the sharp rise in smartphone conversion (and addiction), brands are coming up with creative ways to keep consumers interested on-the-go and, ideally, make them buy. For brands choosing to pursue these augmented […] The post Can Augmented Reality Drive Engagement (and Conversion)? appeared first on eCommerce Optimization.

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