Whilst working i came across the hypodermic/bullet theory. This - TopicsExpress

Whilst working i came across the hypodermic/bullet theory. This theory was based on the principle that media is all powerful and its consumers ?? Passive and naive. It states messages channelised through media are like magic bullets .. Which not only strike the audience but also influence them to take up the desired action immediately! The most powerful tool today.. Media!! Ignorant fools educate yourselves.. #notinmyname

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