Who are FM? FM (Federico Mahora) is an exclusive designer brand expanding rapidly throughout the world. We market our products via independent agents and instead of using shops, models, celebrities and TV adverts we market via word of mouth and customer referral. This means we can keep our prices low whilst still providing quality products. 97% of the cost of fragrances in shops goes on Advertising, Marketing, Models, Celebrity Branding, Endorsements and Packaging (Nicole Kidman got 16 million for promoting Chanel no5, the adverts on TV cost £300,000 per minute) We have over 150 fragrances and instead of marketing by giving a fancy name, we market with a number and standard packaging, meaning lower costs to the customer. Many people are unfamiliar with the FM brand so are naturally a bit dubious of the quality. Therefore we offer so much choice as a guide and direct people to the fragrance families they normally like for example Floral, Fruity and Oriental etc. However, as many dont understand fragrance families we ask customers what types of perfumes they normally like as this helps us identify what the customer may like. We do not sell copies. Whilst a brand name packaging can be trademarked, a smell cannot. A fragrance will smell different on different people. We source our perfume oils from DROM in Germany and are the only other company in the world to access this other than the brands you find on the high street such as Gucci, Hugo Boss, and Prada. Drom produce oils for over 85% of the world’s perfume houses. We only use the highest quality oils in our products and keep them at 20% oil content for ladies and 16% oil for men. This is unlike the high street brands where they are usually between 3%-8% oil strength. Much of our packaging is made from eco-friendly packaging and our products are all NOT tested on animals. We also have a fantastic range of Make-up which is similar to Dior, Benefit, Estee Lauder and Mac and is exceptionally high quality. Jaye Louise and myself, Kirstie Baker, are representatives of FM Group. If you would like to book a party, order a catalogue or simply place an order then please do not hesitate in contacting either of us, we will be happy to answer any questions you may have.. Thank you x
Posted on: Sun, 02 Mar 2014 17:44:15 +0000
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