Why corporate HR has done a U-turn on social media?? A few months ago, Godrej Consumer Products started using Yammer, an enterprise social networking site, not unlike Facebook. What surprised Sumit Mitra, head - group HR and corporate services, the most is the rapidity with which employees caught on to it, irrespective of age, location and hierarchy. It is rapidly emerging as a platform to share best practices across the business, and has now been rolled out across the Godrej Group. Godrej first started experimenting with social media as an HR tool in July 2012 for Godrej Loud, its campus recruitment program. After the initial campus visit, all communication for this initiative was done through Facebook and Twitter. The benefits in terms of reach, cost effectiveness and productivity are significant.The company has now moved its entire summer internship (and campus recruitment) process to Facebook. At LOreal India, the use of social media stretches up to mid-management positions as well. Mohit James, director-HR, says that the company has its own company page on LinkedIn and has hired for over 20 senior level positions in functions like IT, marketing innovations & development through social media platforms: The hiring process becomes a lot more open, cost effective and has a faster turnaround time. Using social media allows you to reach out to far more people than you could have earlier, and it also gives them a chance to see what the brand is all about before they even apply. One big reason why social media is gaining acceptance as an effective communication tool for companies is the entry of the digital natives into the workforce. Over 60% of the employees at Cisco are under 30. The company uses Webex Social, its own social networking platform for all internal communication, including buying and selling things. Subash Rao, senior director - human resources, Cisco Systems says, It is essential to reach out to employees in a manner that they are most comfortable with. So with most people spending more time on their phones, weve ensured that Webex Social and Cisco Jabber, an instant messaging service, are both accessible on the mobile. The company is now in the process of shifting static intranet pages like blogs to this platform which will make the exchange far more interactive.
Posted on: Mon, 03 Feb 2014 18:44:52 +0000
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