Why social media? ----------------------------------- Social marketing Facts -------------------------------------------------------------------- Facebook Marketing Facts • 100% more comments for Questions type posts • 57% more likes increases by using emoticons increases • 33% by comments and shares increases by using emoticons • 42% Facebook Fans like a page to get a coupon or discount • 35% Facebook Fans like a page to participate in contests • 39% more interaction for Photo posts get in facebook • 23% more interaction for Shorter posts (70 Chars) • 2X more engagement for posts with photo album or picture in facebook Social all in one plugin supports facebook and twitter automated posts now. Best Time • 6-9 AM and 1-5 PM in weekdays is best time • 18% higher Engagement rates on Thursday and Friday • 32% Engagement rates on Sunday bit.ly/1zEoqTH Google+ Marketing Facts • Sharing a link on Google+, the anchor text becomes the title of the page you are sharing. • Only shared links - the links that show up beneath your posts are followed. • External links in post body are no followed and dont pass any link equity. • Uploaded images dont pass external link equity even good image may increase post popularity and click-through rate • Photos and media get more engagement • URLs number of Google +1s is highly correlated with search rankings next to Page Authority in seo. • Posts are crawled and indexed almost immediately as Google+ is to discover new content • Proven more value to seo and organic ranking boost • 230M more users linked to articles • 241M more users linked to blogs • 9-11 AM is the best time • 6 PM -7 AM Worst time to post - mostly night time Twitter Marketing Facts • 17% more engagements for tweets lesser than 100 character • 21% increased engagement for 1 or 2 #tags • 23X retweets rate when tweet with retweets • 12X retweets rate when tweet with retweets or RT • 2X more engagements for #tags • 53% retweets others • 55% users share links and stories Best time • 9-11 AM and 1-3 PM have heavy traffic • 30% of engagement at 8 AM to 7 PM and 64% of brands take this advantage • 17% engagement rate increase on Saturdays and Sundays. • 19% brand tweets on sat and Sunday • Lowest rate on wed and Thurs days Linkedin Marketing Facts • 38.5% said it helped to build new potential customer relationship • 2.1M Groups in linkedin • 81% of 259M professionals are in 1 group at least, • Overall in average Users in 7 groups, • 35.5% is member of 1-9 groups, • 25.1% in 10-19 groups • 41% use linkedin for marketing • 28% are senior executives • 50% are decision makers • 61% industry networking Highlights • 28.3% said it helped to identify business opportunities • 35.8% said it helped to increase branding/social marketing presence • 29% said it is important to grow business/network • 1.2M products/services showcased, • 53.6% used pages to display product/services bit.ly/1u6ZwVJ Why social media? • 27M online content is shared daily - you can be one. • 92% marketers says content creation is very effective for seo • 44% impact of social in seo • 66% of social media users made a black Friday/Cyber Monday purchase • 65% of recommendation made or led to a purchase • 52% users willing to pay/purchase more on brand they trust • 36% social media users trust the brands with social media presence • 25% of B2c leads are generated from social media • 18% of B2B leads are generated from social media • 55% have closed deals from social media • 60% is specific to industry brand or product • 60% decision makers says branded content helps on product decisions By Facebook • 3200M likes generated daily in Facebook • 4.5B avg likes/day in Facebook In Google+ • 241M more users linked to blogs • 230M more users linked to articles • Proven more value to seo and organic ranking boost In Twitter • 55% users share links and stories • 53% retweets others In Linked in • 32.8% said it is extremely important to grow business/network • 35.8% said it helped to increase branding/social marketing presence And finally almost $12.5B invested in online content alone. This is why content marketing is such a mass weapon for modern marketing, SEO and brand awareness strategy.
Posted on: Fri, 23 Jan 2015 23:20:14 +0000
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