Why we are developing a ton of custom content and thought leadership: - 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council) - Interesting content is a top 3 reason people follow brands on social media. (Content+) - 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media) - 79% of B2B marketers use content marketing to achieve brand awareness goals. (Content Marketing Institute and Marketing Profs) - 78% of CMOs think custom content is the future of marketing. (Hanley-Wood Business Media) - 86% of B2C marketers use content marketing. (Content Marketing Institute)
Posted on: Wed, 02 Oct 2013 21:31:57 +0000
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