Will wearables come and go like fashion? Should marketers forget - TopicsExpress

Will wearables come and go like fashion? Should marketers forget about building hardware themselves and focus on using devices “as a bridge over which to extend a branded relationship”? Forrester Research analyst James L. McQuivey, Ph.D, will share his bold predictions at LeWeb14 Paris: paris.leweb.co/participants/speakers/james-l-mcquivey-phd More about the future of wereable tech via MediaPost: sco.lt/61BVI1

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