"Words of Wisdom Wednesday" Guy Kawasaki - developed “evangelism marketing” during his tenure as chief evangelist at Apple. Author of 10 books, he is THE authority on evangelism marketing and thus able to build a loyal and captive audience. Business week says, “With 1.2M followers on Twitter and a blog, he’s his own brand.” "Evangelism marketing is a form of advanced word of mouth, where belief in a product is so strong, it becomes contagious, getting end users so enthusiastic they do the marketing for the product." - Guy Kawasaki Check out one of his latest books, Enchantment: The Art of Changing Hearts, Minds, and Actions is an advanced guide to evangelism marketing while maintaining the highest ethical standards.
Posted on: Wed, 12 Jun 2013 13:30:00 +0000
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