Words of wisdom from Advertising Week Its important to take the time to make room for the quiet inspiration. — Susan Credle, CCO at Leo Burnett USA, speaking on the Creative Inspiration panel Brands are in peoples peripheral vision, so they need to be blindingly obvious to get noticed at all. — David Turner, joint CEO and CCO at Turner Duckworth, speaking on the When Design Ends and Advertising Begins panel The best creative happens in places where they understand principles of improv. — Amy Brusselback, director of design, global hair care & color, Procter & Gamble, speaking on the When Design Ends and Advertising Begins panel We have to become more digitized and based on data, but ideas and passion will last forever. — Maurice Levy, CEO of Publicis Worldwide, speaking on the Tim & Maurice panel with AOL chairman and CEO Tim Armstrong “I have a lot of issues with measuring brain waves and trying to make a story out of that … In any new medium, the great story is the killer app. — Chuck Porter, chairman and co-founder of Crispin, Porter + Bogusky, speaking on the Clash of the Titans: When Big Data Met Big Creativity panel “In recent years we’ve seen an explosion of creative programming, and I think it represents a third golden age of television because the creators have more control over the story. The audience doesn’t care about the platform. They care about the content.” — Kevin Spacey, actor and producer, delivering the keynote address at IAB MIXX “Algorithms will never replace the creative director. I’m not worried at all about the future of creativity.” — Yannick Bollore, global chairman and CEO of Havas Group, speaking on the Fast Company One on One panel “Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.” — Amy Pascal, director of digital marketing strategy at Johnson & Johnson, speaking on the Brands and the Art of Content Creation panel “This is the time where you have to push an demand greatness because your consumers want it. So, I think being fearless is the only answer right now.” — Dana Anderson, global CMO of Mondelez, speaking on the Fearless panel “Data stimulates insights.” — John Hegarty, founder of Bartle Bogle Hegarty, speaking on the When Big Data Met Big Creativity panel “It’s not about luck, it’s about planning and orchestration — viral videos do not exist.” — Lucas Herscovici, VP of consumer connections at Anheuser Busch InBev North America, speaking on the Brands and the Art of Content Creation panel “Just because something is trending doesn’t mean you jump on it.” — Nancy Hill, president and CEO of the 4As, speaking on the How to Build an Influential Brand panel And a kicker from Jerry Seinfeld... I love advertising because I love lying. I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy. — Jerry Seinfeld, actor and brand pitchman, speaking to a room full of advertising executives at the CLIO Awards
Posted on: Fri, 03 Oct 2014 16:33:51 +0000
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