Writing this article about Apples possible strategy in the next few years, based on what weve seen so far. More to come (with research and less conspiracy HAHA) but here it is -- I will post it on my programming blog at code.lattecosmico THE WIRELESS THEORY 1) Basically Apple is attacking your pants -- or at least, the things in your pants pockets. Apple Inc. uses Apple Pay to lead the mobile payment industry. The ease and accessibility of having an iPhone 6 coupled could make it so you would never need a wallet again. But we take our wallets and payments for granted. In economics they form the great majority of our transactions, and having Apple control the platform that manages those is bad news for PayPal and Square. 2) We also know that Apple has purchased Beats. I think its to leverage the power of music connections with Jimmy Lovine/Dr. Dre to create a more compelling music offering. ALSO, I think its a scheme to make iPhones gradually thinner so as to make the headphone port obsolete. What to do then? Make an iPhone with just a lightning port that also charges and connects your headphones -- Beats headphones. Why on Earth would anyone want to be overpriced Beats headphones? Because from now on theyll be packaged with your iPhone. Also just like HDMI blew VGA out of the water different standards of connections get adopted all the time. Lightning/Beats was Apples master plan to replace audio. 3) Which brings me to my third point, the WATCH has WIRELESS CHARGING. If Apple is trying to MONOPOLIZE YOUR PANTS, what better way than the electric and radio waves that would basically make cords and interface like lightning obsolete. Apples next move is #wireless. Apple Pay is just the tip of the iceberg. Tesla Motors is just the tip of the iceberg. Green? All those commercials Apple has been spending to badmouth the competition regarding their environmental agenda? Its because about a hundred years ago Nikola Tesla patented wireless electricity through the Alternating Current system. The Russian could have done it, man. But politics and some questionable practices from Thomas Edison proved otherwise, as the story goes. So what better way to revolutionize that then pass the torch onto the worlds most valuable company? If Apple has made a living off of taking whats already out there and perfecting the formula, we see it with Watch. I already have something that does what Watch does -- its called a FitBit. Another note: wearables arent hot because everybody else is doing it. Wearables are hot because they integrate the human experience with technology. As long as companies remember that core experience, they can also take advantage of the fact that we arent evolving pass our skulls anymore. We need the internet to evolve. Social media. When weve passed data wirelessly, its time to pass energy electrically. When you have both data and energy in IT -- you can run a computer anywhere. I know that sounds esoteric, but when I think about it in cognitive science terms thats the first thing that comes to mind -- So the Dre headphones become the new standard, Apple adopts wireless electricity as their own, and you can watch a market completely get dominated for the next five years or so. #AppleLive (c) Latte Cosmico 2014
Posted on: Wed, 10 Sep 2014 05:19:08 +0000
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